Our Story

OUr Story

It all began in 1979...

PKF, originally known as Peter Kelly Flooring, has a storied history that began in1979 when the company was founded by Sid Kelly and his wife Carolyn. The name "Peter Kelly Flooring" came from Sid's middle name, Peter, as he believed it was a more fitting identity for the company. This choice quickly led Peter Kelly Flooring to become synonymous with excellence in the flooring industry.

The Kelly family's decision to establish their own brand in the industry was influenced by Sid’s background at Armstrong Nylex Flooring and the opportunities they identified in the market at the time. Sid’s prior experience provided him with valuable industry connections, which were instrumental in establishing and growing the business. These connections offered a crucial advantage in securing their early projects. Peter Kelly Flooring quickly earned a reputation for quality and reliability, laying the groundwork for future growth and success.

From its very beginning, Peter Kelly Flooring was a family endeavor, and the combined strengths of Sid and Carolyn made PKF a formidable team. Sid was known for his ethics and hard work, while Carolyn managed the administrative side with exceptional organizational skills. Her meticulous nature ensured that the business ran smoothly and efficiently. This partnership was the backbone of PKF, providing stability and direction.

Operations started in the Kelly family's garage in Glenorie, NSW. This humble beginning saw the space converted into a home office, and the initial warehouse was even more modest, located in Sid’s father's backyard shed in Granville. Sid’s son, a young Peter Kelly, worked closely with his father during these times, loading and unloading materials in this makeshift workspace. These early years were marked by a strong work ethic and a drive to succeed, with Sid, Carolyn, and their family members involved in every aspect of the business.

One of the first major projects was St. George Hospital in the late 1980s. This project marked a significant milestone, establishing PKF as a trusted name in the healthcare sector. Peter personally delivered rolls of vinyl in the back of a ute and worked hands-on with installers, embodying the company's hands-on, can-do attitude.

Despite early successes, PKF faced numerous challenges. Maintaining a reliable labour force and dealing with logistical hurdles were constant issues. The company grew faster than its accommodations, making warehousing and logistics continual challenges. However, PKF’s strong reputation in the industry helped attract skilled labour and good contacts, which were crucial for the company's growth.
Left: Sid Kelly, Right: Carolyn Kelly
Left: Sid Kelly, Right: Carolyn Kelly
As PKF grew, the challenges became more complex. The company had to navigate the logistics of expanding operations, managing a larger workforce, and maintaining the high standards of quality that had become its hallmark. Despite these challenges, PKF continued to thrive.

The company's growth was marked by a significant push into the Queensland market, expanding PKF's geographical reach. Sid’s retirement from day-to-day operations in 1995 marked another turning point, as the business transitioned to Peter’s leadership while maintaining its foundational values.

One of the most significant milestones in PKF's history was the simultaneous delivery of major projects, including Adelaide, Wagga, Bega, Blacktown, and Sunshine Coast Hospitals. At its peak, PKF managed up to 290 subcontractors, demonstrating its capability to handle large-scale assignments. These projects solidified PKF's reputation as the leader in floor coverings across Australia.

The move to a larger facility in Castle Hill was another pivotal moment for PKF. This expansion allowed the company to accommodate its growing operations and provided the infrastructure needed to support its ambitious plans. The new facility enabled PKF to enhance its logistical capabilities and streamline its processes, further cementing its position as a leader in the industry.

Today, PKF is proud of its legacy and the values instilled by its founders. The company remains a family-owned business, with a new generation taking on leadership roles and continuing to drive the company forward with a focus on maintaining family values and delivering exceptional results for clients.

PKF’s commitment to quality, ethical business practices, and customer satisfaction has remained steadfast over the years. The company is known for its ability to deliver projects of all sizes, from small installations to large, complex assignments. This flexibility and adaptability have been key to its success.

Looking to the future, PKF aims to build on its strong foundation and continue growing. The company's long-term goals include celebrating its 100-year anniversary and maintaining its position as a leader in the flooring industry. With a focus on innovation, customer relationships, and community involvement, PKF is well-positioned for continued success.

The story of PKF is one of humble beginnings, hard work, and unwavering commitment to excellence. As the company looks ahead, it remains dedicated to the values that have guided it since 1979, ensuring that the legacy of Peter Kelly Flooring continues to thrive for generations to come.
Meet the director

Get to know more about the Director

Peter Kelly, the force behind PKF, has been integral to the company’s journey since its early days. Following in the footsteps of his father, Sid, Peter has taken the helm and steered PKF with a blend of tradition and innovation. 

Reflecting on his early life, Peter shares, "I played a lot of footy, both rugby league and rugby union. During my school years, I did part-time jobs, including removalist work and helping my dad with labouring tasks like take-ups and moving vinyl. Working in the business was always a part of my life." 

After finishing school in 1986, Peter briefly pursued a career in plumbing. "I did plumbing for a bit, but I didn't really enjoy it. While waiting for another plumbing job, I started helping Dad out because he needed a hand," Peter recalls. This period marked a pivotal moment in his career. Peter’s dedication and hard work quickly became evident when his father’s off sider injured his back, and Peter stepped in to run labour and handle quotes. 

"I never thought I'd be in the business," Peter admits. "But as time went on, it became a natural progression. Dad realized that I was the right fit. So, I took on more responsibility, and off it went."

Peter fondly remembers working closely with his father until the day he passed away. "We worked well together until the day he died. He still had his finger on the pulse until the very end," he says.  

Peter attributes his strong work ethic to his upbringing. "My upbringing was all about working with Dad. We lived on five acres and always had chores. The work ethic came from Dad – we were always doing something," he says. 

When asked about his personal achievements, Peter proudly states, "My kids and the business are my biggest achievements." He also acknowledges his father as his biggest influence and mentor. "Dad was my biggest influence. He passed away in 2022, but his impact on my life and the business remains."
Left: Kevin McMurray, Right: Peter Kelly
Left: Peter Kelly, Right: Sid Kelly
Peter's role as director of PKF brings him great satisfaction. "I enjoy the growth of the staff and the direction the company is going. I love being involved in that and watching it evolve," he explains. However, balancing professional responsibilities with personal life has been a challenge. "Poorly," he admits. "But in recent years, I've gotten better at it." 

Offering advice to young professionals, Peter emphasizes the importance of discipline and respect. "Find your balance, be disciplined inside and outside of work, and be respectful to everyone, including yourself," he advises.

Looking to the future, Peter's personal goals are family-oriented. "I hope my kids have successful lives and maybe one day I'll be a grandparent," he says. As for the legacy he hopes to leave, Peter is clear: "I want to ensure that the next generation doesn't make the same mistakes I did. I want them to have a better balance and not let work affect their personal lives." 

Peter Kelly's journey is a testament to his dedication, resilience, and commitment to the values that have shaped PKF. His leadership continues to drive the company forward, ensuring that PKF remains a name synonymous with excellence in the flooring industry.
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